Perched dramatically on the cliffs of Negril’s West End, Rick’s Café is where luxury meets thrill. Famous worldwide for its breathtaking sunsets and adventurous cliff diving, this iconic spot is a must-visit for travelers seeking both excitement and elegance.

Watch daredevils leap from the rugged cliffs into the sparkling Caribbean waters—or take the plunge yourself for an unforgettable rush. As the evening sets in, sip on handcrafted cocktails and enjoy the rhythmic sounds of live reggae while the sky ignites in shades of gold and crimson.

At Rick’s Café, every moment captures the spirit of Jamaica—vibrant, fearless, and beautifully indulgent