Famous for its energy and oceanfront charm, the Hip Strip — officially known as Gloucester Avenue — is Montego Bay’s iconic hub for shopping, dining, and entertainment. Here, you’ll find stylish boutiques, souvenir shops, cafés, and bars all set against the backdrop of the sparkling Caribbean Sea.

By day, it’s a shopper’s paradise with beachwear, crafts, and luxury goods. By night, it transforms into a lively strip of music, lights, and Jamaican rhythm.